If I am reading the website correctly, only paid stays will earn nights toward Gold status while "award" nights will not (nor will points and cash combined). So far, for every hotel I've looked at, the best use of my points seems to be a combination of points and $$. I have about 45k starpoints and I rarely travel right now.
Is there any reason that somebody who rarely travels would want to push himself to get gold status? I imagine I will travel a bit more in the coming year or two since I've been accumulating points in several programs, but I am only interested in traveling free or cheap.