Probably by the time I clicked it the price went up.
No, they are just testing out new marketing techniques. Notice the ?.99 prices now. You have to open each picture to see what is the actual price. Also, one item (which didn't sell as fast so I hope they get the message) was the electrical tester which was cheap, but came with $2.99 shipping. Last, was this WAY over $0.99 to $3.99 price of a whopping $89.99. It may still be a good deal, but I think they are testing the waters.