Let's see if google knows what that is? Because I dont.
Hershele Ostropoler (or maybe it was someone else) once decided he would fool the entire town, and told people that the bakery at the other end of town was giving away bread for free. The rumor spread like fire in dry bush, and people started running. When Hershele saw everyone running, he asked why is everyone running, to which someone responded: didn't you hear that they are giving away bread for free at the other side of town? When Hershele heard that, he dropped everything and started running along with everyone...