Not saying it should be renamed, as the brand does have some recognition, but I wouldn't be surprised to find out if Dan is the only blogger in the area of Deals/Points/Credit Cards who actually posses an MBA (based on DDMS posts). I would incorporate that factoid somehow into the name, logo or tagline. Just to throw out an idea off the top of my head "Internet Deals with an MBA" or (I am sure there a much better copywriters out there than my amateur attempt).