Yup! I started doing target subscriptions for things like paper towels, tissues, and it's very convenient (once you figure out exactly how often you need everything).
Toilet paper, napkins, etc. is where I find excellent value at Costco. I like the quality of the Kirkland brand and the price is good.
I actually prefer the Target Up&Up baby wipes, and the price is cheaper even without any special sales or discounts. That gets better when there are sales, gift cards for purchases etc.
Costco doesn't carry the Johnson's Baby Shampoo (especially not the Lavender) - Target is usually the best place to get that, and last week they had 20% off which I stacked with a subscription and RedCard to stock up for a while. Adult shampoo I still have some from the last sale at Target, otherwise I get some at Amazon or Costco on sale.