We needed to go from NYC to London from 7/4 to 7/11 - 7/12, and for the past few months the fares remained steady at the mid $1100 range,
Today we decided that its about time to finally go ahead and book it, but today it happened....
Continental fares for these dates dropped with around $200, as it appears on all search engines to be around 900 bucks.
So we were lucky in the end......
(its still a high price but don't forget its 1 of the busiest traveling dates of the year)