My dream would be to teach jewish history in relation to rituals.
In absence of the Bait Hamikdash, kjudaism became a religion of rituals. The excitement of daily practice is long gone, holidays are no longer as exciting, go to the kotel on tisha b'av and how many jews are really crying ?
Rav JB soloveitchik writes a lot about this, I love his passion expression tempered by intellect, his brisker lineage, influence of a chabad melamed and reconciling his secular encounters and huge intellect.
Chabad didnt do it for me because without the Rebbe, its hard to stay connected.. just as above with bait hamikdash. Also chabad philosophy didnt cater to my intellect.
Being non religious can be any thing really but yes its mostly the appeal of pleasure without guilt, as Eliyahu said "how long will you serve both baal and God ?"
Pleasures can be anything from trayf, to wanting to party on shabbat, sure a lot is sexual, but its mostly a lack of connection and caring, a bit like how marriages break down, at some point people just dont care any more so they leave.
For me, studying the Mesorah and the intellectual supremacy of the Rav, the Halachik mind, the Halachik man, the lonely man of faith etc coupled with my knowledge of Chasidus is really what keeps me grounded.
Also, the frum worlds really needs to step back and re-evaluate itself, never was being religious so heavy in rules and rituals, its like a guy that buys his wife fancy gifts but cant be bothered to listen her speak and sincerely be there for her.