Nice.
So it looks like the first flight to LHR will be Sep 12 and will fly daily on the 10:15am and return on the 3:25pm, and on occasion on the 5:15 outbound (e.g. Oct 1)
Starting to EWR on Sun Oct 29. Starting Oct 30 the flight will depart TLV 1:10am instead of 12:30am (arrival only 5 minutes later than the old schedule. Does the 789 fly that much quicker than the 772?) Thursday EWR - TLV will be moved from 2:15pm to 7:15pm (that leaves UA 84 as the only normal nonstop for Thursday in the winter). Hopefully they'll change that quickly.
Current Matmid rates to NY:
Economy - 700
Premium Economy - 1100
Business - 2000
Availability in J is even pretty decent (sorry pessimists):
Ex-TLV isn't available the first 30 days but then looks like this:
November:
30
December:
1, 5, 7, 8, 12, 13, 14, 20, 21, 27
Ex EWR:
October:
31
November:
7, 15, 19, 20, 21, 22, 27, 28, 29
December:
2, 4, 5, 6, 10, 26, 27, 31
(most dates have only 1 seat available so far)