Do you see OneBagTag mentioned there?
lol
CNBC article is from 2013. Second article is from 2015.
OneBagTag came about during Q4 2016.
According to these articles, many airlines have been testing (and some even have working products) of this technology for 5+ years.
Quote from the Ami Biztank where he pitched this:
..I created and patented this revolutionary product, One Bag Tag, in partnership with the CEO of Frosch..
.. That’s why we came up with and patented a solution for this—a permanent bag tag. The fact that we have a patent is key to the entire concept, because this is going to revolutionize the industry. Now that we hold the patent, no airline or airport can do anything similar or related to baggage check-in...
So 2 travel company CEO's are trying to "revolutionize" technology that Qantas has been using since '11 (and other have been playing with and working on since then)..