we need an ad with אוירא דא"י מחכים. come on with the platitudes about "E"Y atmosphere"!
Reminds me of the joke my mother used to tell of the Priest who asked the Rabbi why the jews are so smart. The Rabbi told the priest, come to the local kosher restaurant and I'll explain it to you. At the restaurant, the Rabbi tells the priest to order a whole grilled fish for the two of them, and when it comes, the Rabbi says to the priest: we jews are smart, because we eat the brains of the fish. So the priest goes on to eat the brain of the fish, while the Rabbi delights on the rest. After paying the bill, the priest turns to the Rabbi and says: this doesn't seem fair, I pay for the entire thing, all I get to eat is the tiny brain of the fish, while you had a full meal. The Rabbi promptly responded: See, it's already starting to work!