From the marker in Hebrew
https://archive.is/ymvOWIsrael is going to pilot a new visa waiver app in the coming months.
Visitors from countries that do not require a visa will have to fill out a form up to two weeks before departure and get an authorization, similar to the US ESTA system.
After the pilot finishes, it will cost around 25 nis. Does not mention how long it's valid for and what about people who come and go a lot.
Edited to add: I'm not sure on what regulatory basis the Immigration Authority gets to do this. I mean yes it's Israel so probably based on some old Turkish law but this is something id expect to see approved by a Knesset committee.
Additionally for countries that are not on a waiver they are rolling out an electronic visa form in the next few weeks so people can apply online.