Copy and paste from the LY website.
For first-time converters (who have not converted points during the past year or have never converted points to the Matmid Frequent Flyer Club)
Deal Terms:
The additional points are Extra Points (valid for 3 years).
The additional points will be given to members who have not converted credit card points in the past year and/or members who have never converted credit card points to the Matmid Frequent Flyer Club.
The additional points will be rounded up if the resultant tenth of a point is 0.5 or higher or will be rounded down if the resultant tenth of a point is less than 0.5.
The additional points will be credited to the account 24 hours after the points are received in the Matmid member’s account.
Point conversion for Cal credit card company customers (including Diners) are possible only for Cal credit cards that have been linked to Club. Subject to Cal and Diners card regulations. Unlinked cards should be linked now so that points accumulated after the linkage can be converted.
The deal also includes points received in the Matmid account as part of the automatic conversion track offered by the credit card companies.
The deal is limited to one conversion (from one card only).
The deal is offered to holders of credit cards that enable conversion to the EL AL Matmid Frequent Flyer Club.
Subject to Matmid Club and credit company regulations.
Errors and omissions excepted
HT: FT
http://www.flyertalk.com/forum/el-al-matmid/1231310-10-additional-free-points-converting-credit-card-points.html