Hyatt announced today they are rolling out Peak/Off-Peak pricing starting March 2020. This sucks.
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Beginning in March 2020, Hyatt will introduce three tiers of awards — off-peak, standard and peak — for all redemption types, including standard rooms, club-access rooms and premium rooms/suite awards. Points+Cash awards, which were significantly devalued late last year, will also utilize off-peak/standard/peak rates, and will continue to require 50% of the standard cash rate and 50% of the points required for a free night.
If you have an existing award booking for a hotel whose rate changes to off-peak in March 2020, Hyatt will offer a one-time refund of the difference in points. If your hotel goes up to peak pricing (but you have an existing reservation), you won’t be charged any additional points.
Unlike Marriott, which recalculates peak and off-peak prices on a monthly basis based on demand, Hyatt’s peak and off-peak pricing will be set in stone when the calendar opens for bookings 13 months in advance. This encourages customers to go ahead and complete their reservations instead of waiting around in hopes of a better deal.
Standard rooms
Off-peak (% change) Standard Peak (% change)
Category 1 3,500 (-30%) 5,000 6,500 (+30%)
Category 2 6,500 (-18.75%)8,000 9,500 (+18.75%)
Category 3 9,000 (-25%) 12,000 15,000 (+25%)
Category 4 12,000 (-20%) 15,000 18,000 (+20%)
Category 5 17,000 (-15%) 20,000 23,000 (+15%)
Category 6 21,000 (-16%) 25,000 29,000 (+16%)
Category 7 25,000 (-16.67%)30,000 35,000 (+16.67%)
Category 8 35,000 (-12.5%)40,000 45,000 (+12.5%)