No real measuring. I basically fill the filter basket with grounds, and fill the pitcher with water.
When I first got mine I was really precise, but after a few months I realized that filling it to close to the top of the basket was fine.
I like to experiment with mixing unflavored ground coffee with flavored. Best flavored coffee is Cameron's which is under the blue ribbon K (the Minnesota Hasgacha which is supervised by the Chicago based CRC).