Looks kinda unrealistically ambitious if you ask me:
They plan to operate out of small private airports in major U.S. cities, and they claim you only have to show up 20 min before your flight.
The lower class (which they call First) will have 44 inches of seat pitch.
Premium class will be called Wave, and has custom Swiss-designed zero-gravity AÏANAWAVE seats that lie completely flat.
Choice of a cut of beef, lamb, chicken, duck or fish cooked by an onboard chef. Fresh sushi and sashimi menu.
With a $100 membership, prices start at $280 for a one-way between Atlanta and Chicago. I imagine prices skyrocket for their 'Wave' class, or for your choice cut of meat