how does this wine compare to the Forest?
I suspect that it is a "fire sale". Tel Arad was only ever available at the TLV Duty Free. Not in any regular wine shops. Initially it was also sold as such at the Duty Free.
Personally, I found it quite disastrous, and felt it had been a waste of money, even at the heavily discounted price it was selling for. Hence my hunch that the Duty Free was stuck with too much unsold stock and that explains the heavy discount.
Buyer Beware.