Dansdeals stated the following:
"Prime Day is over, but boy was it fun this year! It made it worth being an Amazon Prime member even if they would quadruple the price!".
(Funny thing is, I had a feeling that Amazon took Prime Day up a notch this year to stop people from pondering their need for Prime due to the 20% increase in cost of membership.)
The article then goes on to post deals that were super hot mainly because they were:
1. Price mistakes
2. Amex promotions
Now, I'm pretty sure that the Amex promotions come from Amex, as this is what I was told by several Amazon reps. (not that they always know what they are talking about. ) I think the reason Amazon took the 20% off retail is so that they can milk Amex more and at the same time make customers excited which is a win-win for Amazon. (Crazy Kindle prices? Yup, that's mainly Amex too.)
If we take out those two factors, we are left with some really hot deals, but certainly not smoking hot deals. There was a Pantry deal that was good for one per account. there were also a good deal of inflated discounts, meaning they inflated the retail price to make it look as though the deal was super hot.
Why am I writing this? Well, I still think that it's wrong of Amazon to increase the cost of Prime by 20%, and at the same time charge MORE money for each additional service, such as Fresh, Pantry etc. I don't believe we should endorse this and let this slide. I think they will keep raising the price as long as we continue to endorse it.
That said, I did take very, very heavy advantage of yesterdays price mistakes and deals, so thank you Dan.