Might be targeted, but the t&c's don't mention it:
Terms and Conditions
The Welcome Bonus Aeroplan Miles are a one‑time bonus offer (“SMS Welcome Promotion”), regardless of language chosen to opt‑in, and will be awarded to the Aeroplan member's account subject to the following four (4) conditions: (1) the Aeroplan member was not already signed up in the Aeroplan SMS program when the SMS Welcome Promotion launched, (2) the Aeroplan member texted “Join” to 27767 during the SMS Welcome Promotion campaign period only; 9am EST, September 17th 2018 to 11:59pm EST, December 31st 2018 inclusively, (3) the Aeroplan member is still part of the SMS program on the day the miles are deposited; and (4) the Aeroplan member has a valid phone number registered to their Aeroplan account, and is the same phone number that was used to sign up for the Aeroplan SMS program. The amount of the Welcome Bonus Aeroplan Miles awarded is randomly processed; members will be awarded from 100 up to a possible maximum of 1,000 bonus miles.
Please allow 2-3 weeks after you joined the SMS program for the Miles to be deposited to your Aeroplan account.
Offer may be revoked if you appear to be manipulating or abusing it, or are engaged in any suspicious activity, as determined by Aeroplan in its sole discretion. Offer may be withdrawn, terminated or modified without notice at any time.