Also I would guess that there are more women that don't drive in BP compared to Lakewood. That's a key consideration when considering delivery service.
A key consideration is being up to par with your competition. In Lakewood, almost every grocery offers delivery. Gourmet glatt, Seasons, Evergreen, NPGS, Super Stop, Aisle 9, Kosher Village, KFS, etc. etc.
It's not just about driving. It's about people not wanting to shlep to the grocery store with their whole family.