Source?
Here’s one that’s at a 2.5 multiplier, I’ve seen a 4 multiplier report as well, I’ll look for it if you’re really curious, I think the average is 2.5...
https://research.upjohn.org/cgi/viewcontent.cgi?referer=&httpsredir=1&filename=0&article=1037&context=up_technicalreports&type=additionalFirst of all, inevitably is way too strong a term. Google already had a strong presence, which they're expanding. How do you even begin to quantify what Amazon coming to NYC will add on top of that?
Amazons #1 priority by far in this search was talent, they’ve said it multiple times, they had data on 239 American cities and chose NYC, Googles expansion last week wasn’t pulled out of a fortune cookie either, they saw talent as well, other tech companies will inevitably try to get a piece of that talent.
And second of all, Google is the perfect foil to this whole Amazon discussion. Did NYC have to offer Google targeted incentives?
No, and that makes Bezos a genius.. but he didn’t do it for incentives (other cities offered 3 times the incentives and didn’t get it) he did it for talent (and location).