That's what I argued, but @jj1000 said I was nuts. Turned out to be one of the top selling items over BF/CM, so clearly people were pretty excited about it.
I personally was very disappointed when the deal died with four tubs in my cart. It was actually one of the only deals I attempted to utilize this BF, and I've paid full price for Desitin many time before. What I do get perturbed about are posts like this:
"SMOKING HOT! Canon Mirrorless weighted infrared fish-eye lens for zero gravity dark areas, perfect for moon vacations, only available in pink, fits Canon XMXMXM2933, only $39,499 after $200,000 drop."