Here are the official rules to enter.
https://www.vitaminwater.com/legal/scrollfree_rules/Post on either Twitter or Instagram your pitch for what you’d do if Vitaminwater freed you from the shackles of your iPhone or Android. The brand adds: “Go wild, be out there, and wow us. Make sure to include hashtags #nophoneforayear and #contest.”
In about a month, the company will choose the winners, who will be asked to give up their smartphones.
If they are able to successfully complete the challenge, Vitaminwater will award them the prize money.
Winners will be given a “1996-era cellular telephone that may be used for communication during the contract time period, including a monthly phone plan accompanying the phone,” according to the official rules. And the company will keep track of whether or not they are able to commit to the dumb-phone life–this includes participating in a “lie-detector test at the end of the contract period.
Contestants will be able to use their computers as well as voice-controlled smart devices like Amazon Echo.
What will it take to be chosen? Vitaminwater has both a vague and somehow stringent rubric. Here it is:
Creativity and Originality of Submission (30%): presents idea in a fun and unique way
Cultural or Brand Relevance of Submission (30%): fits the brand tonality and persona
Humor of Submission (30%): relates to breaking the monotony for original and outside-the-lines reasons
Quality of Submission (10%): inclusion of proper grammar and spelling, and high-quality photos and/or videos (if photos/videos are included)
