@YitzyS your marketing staff doesnt include a time engagement expert?
Social media 101: Post at a time when a lot of people are online
I didn't really fire them. My team told me to make controversy, and I thought make a spectacle of firing them publicly would be the right idea, but I didn't account for it being the era of Trump, when such action is Meh... I should've asked them first.
Anyways, they did tell me that I can post it whenever, but I should nonchalantly bring the subject up throughout the day, so it will still get maximum exposure...