Cute toys.
On the website- it's too busy for me. The background is lovely but it's too much with the interactive stuff on top. Can you fade the background or come up with something else? It gives me an amateur feel. Overload, very cluttered.
Also with the stuff on top, the animals to click on and purchase, the pink arrows to the sides of them, they don't work. They flicker when I hit them but the same 2 animals stay on the front of the screen. I can only get to the other animals if I go in to see the details of one animal and hit the arrows from that screen.
That the pink arrows on the initial screen don't work isn't a good impression. The etsy page is great. The website is too busy and too much doesn't work. If I was shopping, I'd be annoyed and leave. Needs some touching up then you should be good.
Good luck with your business.