Did he alter the title?
People didn't like that the tweet said HOT. But he stuck to his guns
"Writing hot isn’t something I do often. But I think this offer deserves far more attention than it was getting. And if it took a title like this, then so be it. I’m not apologizing for it and I think people know that I resort to a title like this far less than other bloggers.
And I think in this case it was well warranted."