Just received this email. I am assuming its targeted, but just in case.
Hello Momo,
AAdvantage® Number: xxxxxxx
Discover why there's never been a better time to fly with us.
Enjoy complimentary American Airlines AAdvantage Platinum status through May 31, 2016.
You'll experience all the benefits of Platinum status, plus we'll give you 20 500-mile upgrades. And if you want to keep status through February 28, 2017, earn 10,000 Elite Qualifying Miles (EQMs) on American and other select airlines* (for travel between the date you register and May 31, 2016).
Sign up before you travel and no later than February 22, 2016. Use promotion code HVC1B.