At least when used for Israel, I don't see this as a *great* deal.
Assuming one leaves from NYC:
NYC-DUB-ZRH-TLV, so two stops for 40K BA + 25K SQ +YQ. So 65K for J.
Compare that to 1) EWR-TLV non-stop for 70K UA, no YQ, 2) NYC-Europe-TLV, one stop, 80K UA, no YQ.
Personally, I'd gladly pay an extra 5K for non-stop (especially since I'd likely make all or most of it back by not paying any YQ), and I'd probably also pay 15K to have lie-flat the entire way, or at least cut out a stop and have a longer main segment in lie-flat.