The point that seems to be being pushed here is if Israel would be better at the PR game, then it would have carte blanch to do what it wants/needs to do. IMO This is wishful thinking at best.
That's definitely nowhere near any points I'm pushing, I think it fits more with your general feeling that Israel's operational tactics are subservient to how successful their PR/diplomacy game is. My general view is the opposite, a hyperbolic way to frame it is that if Israel would act like they had carte blanch, they wouldn't need a PR game. Though of course that's an exaggeration.
I dont see any PR spin that would allow Israel to truly carpet bomb Gaza - even if they could prove that that is what will bring hamas to capitulation.
The world isnt going to buy what you are selling if you massacre 100s of schoolchildren to rescue a couple of hostages.
I dont care how many hostages there are, or how bad hamas is, or how much the "civilians" are complicit in terrorism, the PR front is essential to the long term ability of israel to ensure its own security, and some times you are going to have to take the L in short term operations and possibly even refrain from certain essential ops to get the win in the long term.
Look, there's a lot to discuss here. I don't think we are disagreeing on tactics as much as on a different general view on how Israel needs to defend itself, and how much world condemnation does or does not matter.
I'll just leave a few points to ponder.
1) You say possibly even refrain from certain essential ops: The definition of essential is that you cannot refrain from them. Israel understood that in 1967, in 1981, and in 2007.
2) Israel should definitely fight on the PR front (and Eylon Levy is amazing). But part of what needs to change is they need to stop apologizing and start pushing back. An example is their apologetic and guilty-looking response after the (tragic) strike on the aid workers.
3) Think about how a bunch of countries tried getting the UN to condemn Israel after the Entebbe rescue. The resolution failed, but so did a US and UK resolution condemning international piracy. Should Israel have refrained from the op as it would ruin all their African relations?
4) Did you know that Israel never actually annexed East Jerusalem? If you don't argue for your own side, you cannot expect anyone to support you.
5) Suppose Israel can score points with the US, UK, France, and Germany by not retaliating against Iran. Which option serves its "long-term" goals better, attacking or not attacking?
I'm not as eloquent or concise as Yehuda57, but I hope that helps.
ETA: East