Deffinetly beats the Amex Costco card.
Indeed, especially if Amex bans a certain person from being an AU. Though it probably doesn't beat AMEX for service, protection, etc.
I wonder if AMEX will make a push to get existing Costco/AMEX cardmembers to get an additional account. I've been at the 4 account max for a while, and this opens an opportunity for another one.
I wonder how lucrative this might end up for Citi, since rumor has it that Costco negotiated fees down to $0 or very close to that, and they will be processing many other Visa purchases.