It's classic Israeli hubris:
No matter what: יש לנו אותו דבר בארץ אבל יותר טוב
On the other hand, there were times where he went off script and caused problems...
Do you have examples?
going off script is a blessing for any israeli spokesman
The current script in dealing with the world media is a disaster
Biggest issue is people elevating the PR war to be on par with the actual war.
Stop talking about going into Rafeach instead of actually going in.
The Al Ahli hospital bombing was a flat-out blood libel, created out of thin air. Did it help the war effort that all the king's men and all the king's horses quickly proved that it was a lie? I mean, today Israel horrifically and deliberately murdered food aid workers (/s), the most innocent of the innocent, so anyone looking for new ammunition to discredit Israel has it.
My point is, the PR people need to do their jobs, but the fascination with convincing a hostile world that Israel is moral and amazing needs to stop.