Unrelated to the cc, the new subscription program looks interesting.
The 6k LM per year also give the 10% rebate. Higher subscription statuses give the ability to cancel and change awards for free
The subscription is actually a good reason to have the card, because besides for the free lite subscription, you double the monthly points that you get, so total would be 12K/year which offsets the AF. So although the SUB is weak, it may be worth having the card.
I just subscribed today for the $20/month tier. I made a 126K redemption, so 10% back @$120 (for the 6 month minimum) was a no-brainer.
The card and new subscription plan definitely deserve a DDMS IMHO.