Google coffee cow reviews and you'll see what I'm referring to...
http://www.resellerratings.com/store/CoffeeCow
I always read online reviews with at least a grain of salt. Those 10 complaints all seem to be: Coffee Cow has bad customer service because
(fill in the blank).
I'm not concerned because:
1) They're spread over 3.5+ years - that's less than 1 every four months.
2) Usually people only post reviews if they're upset, which does happen with every business (proof: of the 11 reviews, 10 are complaints. Yet CC has been around for at least 3/5+ years!).
3) I don't expect every company in the world to have as great customer service as Amazon has (as nice as it would be!) - Amazon has $25 billion a year in revenue, I'd guess CC has less than $1 million! Amazon can afford to credit a customer just because the customer asks + that's their business model; obviously, CC doesn't share that business model, & can't afford to lose money on lots of customers.
Just my two cents.
I ordered & will be happy to post my experience one way or the other.