Are you familiar with TikTok? FWIU creators LOVE it and nothing promotes small (or large) creators like TikTok does.
I don't have an account, but I'm more familiar with it than your average mom Tiktok user, if that makes sense. And I do have somewhat of a familiarity of the business promotion side of it. This will no doubt bring MBC revenue in streaming and the like, but I maintain that they aren't selling out a concert any time soon just based on Tiktok fans.