I don't want to make light of a serious situation but I don't think you can make diyukim from such a sign. For frum people, Miami is "Flahrida." You think they mean Tallahassee?
It's al derech "upstate New York" referring to Monsey. And what would Ithaca be considered? Up-upsate? "I don't know. What's Ithaca?"
When they say "Florida," they only mean "the Jewish part." Kach nireh laniyas daati.