for example only the Israeli formula for Ketchup can be called Ketchup, so Heinz can't be sold as Ketchup in Israel, it needs to be called something else)
Just saying, the ban is only on "Ketchup" in ivrit, not in English. Also, the KLP version last Pesach fits whatever arbitrary rules the board of whatever decided ketchup has to be, and therefore even said Ketchup in ivrit.
"Something else" = mitbal agvaniot (Tomato dip)
