Wow! Yasher koiach.
1. New title much better...but long. ETA: I think you changed it.
I recommend: DansDeals Matching Campaign: Help Families Who Lost Loved Ones in Meron
2. Emphasize "And have your donation matched by a DDF member" in RED so that people will understand what is meant by the title
3. Can English translations be added to the Shomati clip? Very moving, yet I am assuming that most people seeing the clip do not understand Hebrew and certainly not all the subtitles.
4. Campaign should certainly be extended until after the end of lunch hour (PT) for people who will only be checking DDMS at that time (around 4pm ET). You may want to consider extending it further for the yeshiva break between 1-3pm (ET at minimum).
5. Not that DDMS came up with the campaign goal figures, but I think the goal numbers that were listed are too low to accomplish their goals. Any amount, of course, will help.