The company is obviously taking a bath on this deal and is still offering to pay back the principal AND upfront before it sells! I really don't understand the backlash, ya it sucks to not get the commissions, but I still got the spend and the knowledge that I wasn't an a-hole
The backlash is simple. This wasn't a loan which understandably the lender can/should feel bad for the borrower if his investment went sour.
This was a pure sale - if the funds were contingent on the deal ending up well, then the sellers were taking on a massive risk. That's unacceptable, and harms PFS reputation.
If this is their business model, they now need to add a asterisk on any future deal - we do not have the cash to pay you out unless our investment pans out as planned. Otherwise you may be high and dry.
I do think that most of the savvier sellers realize that they do not necessarily have the funds outright to purchase the coins/tickets/whatever unless they get the money from the anticipated eventual buyer/s. And those sellers are implicitly willingly taking on the risk. But some do not.