Amaratzus. We've been down this road in the locked thread.
What is? I don't remember exactly that thread, although, I think I was somewhat following at that point. I do remember having the same sentiment, though. Why make up a whole new angle, when the Rebbe is perfectly great without it?
You used a term that I don't use, so I was asking for clarification.
I believe most Lubavitchers refer to the Rebbe in present tense. Even if they don't go around saying Yechi in public.
If there was no current Rebbe in whatever Chassidus I am part of, it makes sense to refer the last Rebbe the same way you would refer to Rashi (Zogt di Heilege Rashi).