Without justifying anyone's tone or opinions, it is a direct reaction to the one-sidedness of the activism we've been exposed to over the last few years. The harder things get pushed towards one side, the harder the pushback. This isn't limited to the "get" issue. You can look at any issue society faces and see similar actions/reactions. Hence the polarization of our society.
Some may call it feminism, some may decry what has seeped into our world and they may be right, but facts are facts and we are where we are.
I am stringent in halacha and hold dearly onto our mesorah, but so many other aspects of our lives have adapted to the times, there is no reason this should not be as well.
Please honestly take a minute and try to see it from a woman's perspective.
While in the past I may have been 'sold' to my husband from my father for a couple of cows, those days are long over.
I am an independent single woman who has been earning a salary and putting away money for the past 10 years. Although I expect to trust the man I marry, it is still troublesome to me that the morning after my wedding, this man now halachically owns every dollar I ever owned. I am not an 18 year old girl that has nothing to her name and her father is passing her over to her husband.
Times have changed.
It's troublesome that the man has such a clear advantage when it comes to a divorce. Of course there are cases when the woman is taking advantage, whether it be the kids or money. Of course there are cases where the woman is crazy, maligning the man etc.
But at the end of the day, that can and does happen on both sides. There should be no clear leverage handed to one side with no reason.
Fight things out civilly in court and Beis Din with both equal players coming to the field.
As a side point, I've been following the social media campaign and am inspired as to what has gone on. Yes, there has been extreme fact checking before posting and rallying. The main players here have spoken extensively to beis din and all various parties involved before posting anything.
I think that's imperative, as we obviously don't want this to turn into a #metoo movement where every man is blamed for any movement, but it can only be a good thing to engender a little more fear into a man's heart and make him think twice about withholding a get in the future.