It's very simple.
How many people voted in the last couple of elections vs yesterday?
Whatever they did worked...
OK numbers.... Here you go as per hefkervelt-
- More than 57% of registered voters in Lakewood did not come out to vote in the election. Lakewood has 58995 registered voters a total of 25,226 ballots were cast that makes 42.8% of registered voters who came out to vote including a full week of early voting. In 2021 the voter turnout was at 35%. with 57,491 registered voters
So basically the turnout went from 35% to just under 43%. Was all that time, effort, Bittul Torah, money and noise really worth it for that payoff? Maybe, I don't know.
ETA: Also its obviously impossible to say with any certainty, but I would think that a campaign in line with previous ones in which the opportunity for tuition relief would have been spelled out clearly, I'd like to believe would also have signifigantly increased turnout. Would it have been a bit less without all the hoopla, maybe. But that's where you need to decide if the expenditures justify the payoff.
To put it another way, they got approximately 5000 additional votes this time with this campaign than last time with much less, and AS won by almost 10,000 votes. Had they done exactly what they would have done last time he probably still would have won, and just mentioning tuition relief would probably have increased the vote totals substantially as well.